Carla Sozzani love to wear a black dress , Jin Shu ‘s waist and a big fluffy skirt make her look thin like an animationFigure. She will always be a neck full of sculptural necklace , looks like silver , is made of ceramic , from her boyfriend, Kris Ruhs American artists hand dresses for party. In addition toJewelryIn addition , Ruhs also good at making sculpture and furniture , goods and furnishings as they are found in 10 Corso Como ‘s everywhere , has laid the style tone .

In 1990 , Carla in Ruhs with the assistance of the center away from downtown Milan, Como Street, 10, opened a gallery and bookstore , and house number directly name it . 20 years later , 10 Corso Como has developed into a renowned fashion, design , art, culture and other areas of the famous boutique concept store . Three Street house with a yard sale not only fashion cocktail party dresses, household items , artwork , records , books and so on, also both exhibition halls, cafes , restaurants , beauty salon, and a pocket only 3 suites hotel , the branch is Open to Tokyo and Seoul , but that the entrance wound green vine can still be described as modest , and customers buy in Milan, this store of each item , there is still the selection of procurement by the hostess to personally come . ” procurement methods are thousands of species, but I have hands-on . If I do it employed buyers , shop will lose individuality . the way people buy different things , because look vastly different . ”

Good taste permits

If a series of cutting-edge designer could enter 10 Corso Como, he is like have an unimpeded fashion in Italy, a certificate , at the international level can quickly become famous . However, under the promotion you want to Carla ‘s overnight success does not come easily . “Today, I think the most important thing is to have a distinctive brand personality evening dresses. ” She pointed out that a commodity or a series of outstanding insufficient to prove a designer . “I appreciate the consistency of design , can be extended from one quarter to the next season , if no such feature , it will make me feel confused . “Carla cited by Greek designer MaryKatrantzou printing known for example , “We bought Her first series , the design of her distinctive personality , but in the first quarter , we were curious how she followed the development . Now she has launched a product in the fourth quarter . “Carla is serious about printing formal dresses, because ” they are like a Parts and accessories, can transform your mood. Also, most good printing the inspiration for art. ”

Fortunate enough to be Carla phase formal evening dresses, selected 10 Corso Como ‘s emerging designers all over the world , including Croatia designer Damien Dames, at Comme des Gar on the work of Japanese designer Tao Kurihara, Maison Martin Margiela ‘s new designer “Nina”, South Korea Designer Kuho Jung , etc. .

Carla ‘s favorite designers are? She did not give the answer . However, she is very happy to share their most favorite store – newly opened in Paris last year, Merci. It is quite similar with 10 Corso Como , not to sellClothing, There are bookstores, coffee shops and the beautiful garden full of flowers . Carla is really attracted Merci bookstore , “It is like a classic French cafe , very humane . ”

10 Corso Como store in Paris, no , Carla believes that cities such as Paris and London, the cultural and Milan too similar . “I can open a lot of room Corso Como, but found the partner is very important. If re- open a new store discount evening dresses, I would like to explore different cultures. shop in India is my dream . ” However, she is also very clear that this dream is difficult to True in the short term , more realistic next step is to enter China, in Shanghai or Beijing shop .

As a successful fashion retail , Carla artist temperament never confused her business savvy . In 2002, her shop in Tokyo and worked with a Comme des Gar ons. She believes that Kawakubo Ling is Japan’s fashion leaders , the benchmark of contemporary fashion . In Seoul, she has completely different ideas . Opened in 2008, Corso Como Seoul, South Korea’s Samsung Group is the investment , “they let me do whatever they want , if failed evening gowns, it must be all my fault . ” she said.

Journal of general store

Carla has a more public profile than her sister : the Italian version of “Vogue” editor in chief Franca Sozzani, however , Carla ‘s unique vision of fashion is not influenced by Franca ‘s . Sixties and seventies of the 20th century party dresses, she has worked at many of the Italian fashion magazines , since 1976 , she began a period of 11 years of Italian “Vogue” editor of special issue of his career , in 1987 , she was also the Italian version of “Elle” when more than 8 Editor of months , produced three magazines .

Fashion critic Cathy Horyn that the October 1987 issue of the Italian version of “Elle” beyond all previous Italian fashion magazine . Carla hired a Steven Meisel, Nick Knight and a number of pioneer photographer , a visual expression of fashion change cheap party dresses, recommended a number of current French fashion talent , including Jean Paul Gaultier, ChristianLacroix and Romeo Gigli. “She would like to make the world’s most beautiful magazines , using the best photographers to create inspired rather than the commercial flavor of the visual effects . Perhaps this is what she only went for three reasons . ” shape with her for many years Teacher BranaWolf said . ” I want to convince executives to resign , I said, ‘ No, fired me. I do not feel ashamed , DianaVreeland also were fired , I will be proud of . ‘”Carla recalls.

Magazines period, she was accused of being overly concerned about fellow designer of foreign designers , and now , she ‘s Corso Como is just a broad vision of informal known , and that critics have used these shops also compared a Smooth editing techniques exquisite fashion magazine . “There is no perfect anything , I like changing store displays, they all have become accustomed to . This is my shop , and Kris , so I can be any change . ” she says proudly womens party dresses. However, she did not regard it as a magazine , “My original intention was to create a place where everyone felt comfortable , which I selected something like the place where it was like an Italian pizza . ”